We like to work with clients over extended periods in order to clarify a direction and build towards their goals—iterating as required. Our core services are all concentrated in the digital space.
Our Core Services
Click on the dropdown links on the services tabs to see individual services
Consulting and Planning
The internet is a wasteland of digital properties and campaigns that didn’t deliver—largely due to a lack of well-defined goals and objectives, none to mention inadequate situational awareness. Aside from small housekeeping projects done for long-term clients, no Designer Julz project is exempt from thorough and deliberate analysis and planning. Our methodology in this area has been refined for over a decade, and is uniquely effective in “eureka” moments that transform how organizations communicate both online and off.
Examples of Consulting and Planning services we offer:
- Needs assessment and requirements prioritization
- Auditing of online marketing and brand implementation
- Research and competitive analysis
- Positioning and strategic roadmaps
Benefits to Designer Julz’s Consulting and Planning services:
- Underpinning of existing obstacles with actionable tasks
- Clear, defined, and often transformational insight
- Alignment of business objectives with online efforts
- Greater understanding of both audience and competitive landscape
User Experience Design
Most don’t put much thought into user experience… until something doesn’t work. Whether it’s trying to find the Reset button on your microwave, or being unable to find your way around a website, bad user experiences are all around us. At Designer Julz, we concentrate on creating invisible design solutions that simply allow visitors access to the experience without encountering any unnecessary or burdensome obstacles. Similarly, our design directions and treatments are concentrated on showcasing the brands we work with in the most appropriate light.
Examples of User Experience Design services we offer:
- Usability and online brand experience audits
- User research, persona creation, and user scenarios
- Information architecture and user experience planning
- Visual and interaction design
Benefits to Designer Julz’s User Experience Design services:
- Increased satisfaction and ease of use for site visitors
- Cohesiveness and alignment with brand values and messaging
- Enhanced understanding of audience needs and expectations
- Adaptable architecture solutions allowing scalability
Web Technology
The standards for web technology fluctuate vastly, from basement tinkerers to bloated operations who talk lots but ship very little. Designer Julz employs an agile development approach, and has a strong reputation for meeting strict timelines. Not only do we utilize numerous existing technologies, we have developed our own from the ground up, from exhaustive user communities to content management systems and training solutions. Our efforts are thoughtfully planned and carefully executed; meanwhile, we’re always accessible in the event of a technical issue.
Examples of Web Technology services we offer:
- Technical architecture and planning
- Web development
- Community development and management
- Content Management System (CMS) integration and training
- Hosting services and systems integration
Benefits to Designer Julz’s Web Technology services:
- Agile development approaches for rapid prototyping and iteration
- Direct access to personal on-site technical expertise
- Applied knowledge of development for the social web and communities
- Proprietary “human-centric” systems that businesses can actually use
Online Marketing
There are very few easy or immutable rules in marketing. What’s effective for one organization may not work for another, and promises on this topic are easier to make than keep. The reason Designer Julz is so enthusiastic about online marketing relates to the opportunity to engage with users, measure success, and then iterate in an informed fashion. Our efforts are concentrated on establishing appropriate messages are imprinting these in a responsible fashion: no tricks, shortcuts, or black hat methods. Just good, sensible, and honest engagement.
Examples of Online Marketing services we offer:
- Measurement and analytics
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Online marketing and digital advertising
- Social media strategy and implementation
- Email campaigns and management
Benefits to Designer Julz’s Online Marketing services:
- Supports your brand’s overarching messaging with consistent reinforcement
- Expert knowledge from “digital natives” who know the space intimately
- Persistent insight and support as practices change and standards evolve
- Informed action made possible by tracking and measuring engagement
Digital Storytelling
The web is often confused as technology, and while this certainly underpins the medium, such a belief is like thinking books are about paper. Despite the means in which it exists, the fact of the matter is that it’s the stories, experiences, and ability to engage that presents the true promise of digital. This is why with every project we take on, we look to find that kernel from which we can shape a meaningful story. Where this becomes truly exciting is in this dimensional and layered medium that allows us to connect with the viewer on so many levels. Meanwhile, given the laborious nature of this kind of content creation, we’ve established methodical processes for crafting and classifying these materials.
Examples of Digital Storytelling services we offer:
- Creative concepts and design direction
- Copywriting, content development, and classification
- Image creation, editing, and production
- Rich media design and development
Benefits to Designer Julz’s Digital Storytelling services:
- Content that builds an emotional and meaningful connection with audiences
- Cohesiveness and alignment with the brand message
- Big ideas that can bring a message to life
- Quality control and reduction in stress on internal (perhaps untrained) staff
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